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Around the 1920s the company produced the Austin 7, an inexpensive, small and simple car and one of the earliest to be directed at a mass market. At one point it was being built under licence by the fledgeling BMW.
A largely independent United States subsidiary operated under the name American Austin Car Company from 1929 - 1934; it was revived under the name "American Bantam" from 1937 - 1941.
In 1952 Austin merged with the Nuffield Organisation (parent company of Morris) to form the British Motor Corporation. The name continued in use, as in the following examples:
The last Austin was built in 1987.
