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On 9 April 1996, it was merged with Radio Berkshire to form Thames Valley FM. But this proved unpopular and on 14 February 2000 it was launched again as Radio Oxford, although some output is shared with Radio Berkshire, and in the evenings output is shared also with other BBC local radio stations in the South and South-East of England.
Despite the name, the radio station is intended to serve the whole of the county of Oxfordshire, not just the city of Oxford, and the radio station frequently plays slogans such as "In Oxford, Abingdon and Banbury, it's your voice", or a similar slogan using another three places in the county (not necessarily including Oxford).
List of presenters (taken from official web site, January 2004):