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The name of the film is the phonetic pronunciation of the lead character's name Betelgeuse who shares his name with a large red star in the constellation of Orion. Repeating this name three times is all that is required to summon him.
A typically dark and humorous Tim Burton film, most of Keaton's lines were apparently improvised on set. Notable appearances include a young Winona Ryder as Lydia Deitz.
An animated television series loosely based on the film ran from September 1989 to December 1991.