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Originally sold as a medicine with the slogan, "three small glasses a day, for good health and lively blood", the abbot of the abbey in 1927 signed a deal with wine merchants to sell the wine on a commercial basis.
More recently the wine has gained a more notorious reputation in Scotland where it is sold in most off-licences (or liquor stores) and is popular due to its strength, sweetness and low price. Buckfast Tonic Wine has been blamed for many violent incidents where persons drunk on the wine have committed serious assualts and even murder. Former Secretary of State for Scotland, Helen Liddell, even called for the wine to be banned. In South Lanarkshire, the local council refuse to give licences to sell alcohol to shop keepers intending on stocking Buckfast.