The Internet has changed how campaigns talk to voters, and also how campaigns maintain communications between staff members, volunteers and consultants. There are now much faster and easier methods for raising money, recruiting volunteers, and getting the campaign message out ? via the web, e-mail and interactive web forms.

The exact best implementation of these sort of tools is under debate. Politicians in many states have started websites and weblogs with a variety of degrees of success. Social software has been used to benefit politicians. However, at the same time, companies are offering tools that push the edge of social responsibility, including Spamming and Google bombing.

Some of the more effective tools are those which enable the formation of local groups. These rapidly forming groups give citizens the confidence that they are not alone, and inspire collective actions. As Reed's law predicted, tools that enable group formations at the edges of the network (Edge Tools), deliver measurable value, as can be seen by the use of Meetup and Get Local on the Howard Dean campaign.

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