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The election was the second fought by Liberal leader Pierre Trudeau. The Liberals entered the election high in the polls, but the spirit of Trudeaumania had worn off and a slumping economy hurt his party. The Tories were lead by Robert Stanfield, the former premier of Nova Scotia who had an honest but bumbling image.
The Liberals campaigned on the slogan "The Land is Strong", and television adds illustrating Canada's secenery. The slogan quickly became much derided and the entire campaign is viewed as being on of the worst managed in recent decades. The party had developed few real issues to campaign on. One program that hurt the Liberals in many parts of the country was official biligualism which many English-Canadians viewed as an expensive waste of money.
| Party | Seats | Pop Vote |
| Liberals | 109 | 38.4% |
| Progressive Conservatives | 107 | 35.0% |
| NDP | 31 | 17.7% |
| Social Credit | 15 | 7.6% |
| Other | 1 | 1.3% |
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Preceded by: 1968 Canadian election | Canadian federal elections |
Followed by: 1974 Canadian election |