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The Maryland Institute of Art called Korda's photo, "The most famous photograph in the world and a symbol of the 20th century."
A modified version of the portrait has been modified and reproduced on a range of different media, though Korda never asked for royalties from most of those who reproduced the image because of his belief in Guevara's ideals.
In reality, however Korda at least once successfully claimed copyright over the image to prevent it being used in a Vodka ad. Korda was a lifelong communist, though, and only wanted to cut down on blatant commercialization of the image, telling reporters:
"As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world."
Uncropped version