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For example:
The fallacy of equivocation is often used with words that have a strong emotional content and many meanings. These meanings often coincide within proper context, but the fallacious arguer does a semantic shift, slowly changing the context as he goes in such a way to achieve equivocation by equating distinct meanings of the word.
Equivocation is closely linked with the fallacy of amphiboly, where amphiboly relies on a syntantic shift.