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What is considered "glamour" has changed with the times. In the 1940s, clothed "pin-up" pictures were "glamour." Many movie stars were featured in pin-up poses showing them in swimsuits. In the 1950s and early 1960s, photographers such as Peter Gowland produced glamour images with partial nudity. Only in the early 1970s did some leading men's magazines begin to show pubic hair and, later, genitalia.
These type of pictures of glamour models typically appear in "soft-core" adult magazines (so-called "girlie magazines") such as Penthouse and Playboy, or in the pages of European tabloid newspapers: for example, the topless 'Page 3 girlss' of the British tabloid The Sun.
The term "glamour photography" is also sometimes used as a euphemism for the business of producing hardcore pornography, but glamour photography as discussed above generally stops short of showing penetration.
There is a system of terms developed in the British glamour photography business to describe the graded levels of explicitness involved: