Haddon Sundblom

Haddon Sundblom (1899-1976) was a Swedish-American artist who, working for Coca Cola, in 1931 created the modern image of Santa Claus by modelling him on his native Swedish tomte tradition.

References

• Dream of Santa: Haddon Sundblom's Advertising Paintings for Christmas, 1931-1964, by Haddon Sundblom, Barbara Fahs Charles, J. R. Taylor