Industry or market research

Industry or market research

Industry or market research is the acquisition of corporate intellegence on a broad range of issues including:

Macroenvironment
- economy
- government
- legal
- technology
- ecological
- sociocultural
Market Analysis and Competitor analysis
- market definition
- market size
- market segmentation
- industry structure and strategic groupings
- Porter 5 forces analysis
- supply chain
- competition and market share
- competitors' strengths and weaknesses
- market trends
Consumer Analysis or Marketing research
- nature of the buying decision
- participants
- demographics
- psychographics
- buyer motivation and expectations
- loyalty segments

see also: marketing, marketing research, marketing management

List of Marketing Topics List of Management Topics
List of Economics Topics List of Accounting Topics
List of Finance Topics List of Economists

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