Auckland is the largest city in New Zealand, and the word Jaffa conveys dislike for the success of Aucklanders who make up more than a quarter of the population of New Zealand. Jaffa is an acronym for Just Another F...wit From Auckland. It is sometimes spelt Jafa -- Just Another F...ing Aucklander. Aucklanders say the word indicates frustration and envy in the users who they consider a little backward, which may go some way toward explaining the animosity.

Aucklanders have no equivalent term for people that live outside of the metropolis.