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Jughead is the weird one of Archie's social circle. He loves wearing a gray hat in the shape of a crown with two pins on it, he avoids girls (Big Ethel in particular), and he loves to outwit Reggie Mantle and above all, to eat. Despite the fact Jughead's stomach is always hungry, he never gains an ounce of weight.
As a consequence of his eating habits, Jughead is also a preferred customer of most of Riverdale's food establishments, especially Pop Tate's Chocolat Shoppe, and a very respected food critic.
Jones is Archie's best friend.
He is also the star of a popular Archie magazine spin-off, Jughead Magazine.
In the Spanish versions of the comic book, Jughead's name is Torombolo.