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Juicy Fruit is a flavor of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.The flavor was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients and demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.
Each three-gram stick contains ten calories.
Which "fruit" serves as the flavor of Juicy Fruit has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry," "Grapermelon" etc. under the Juicy Fruit brand.