| |
|
Although through its heavy advertisement campaigns in magazines, the KOOL brand has been most popular with what would stereotypically be seen as "white trash" or "Hillbilly" people of the more rural areas far outside major cities. This is far from the medias representation in KOOL advertisements.
The major competitor of KOOL is known to be Newport.
Several racists groups condemn the use of Newports as by popular (although market analysis my prove otherwise) belief to be used by people of African descent. Such dispute between smokers of the two brands has gone on for decades and has been noted in a few low distribution college and university newspaper articles.
Since the computer revolution and the lowering in cost of computers, messageboard use, specifically ones discussing cigarettes are common places where online (and often racially fueled) debate occures between the brand loyalists.