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Having a specific "lifestyle" implies a conscious or unconscious choice between one set of behaviours and some other sets of behaviours.
In Business, lifestyles provide a means of targeting consumers as advertisers and marketers endeavor to match consumer aspirations with products.
The word "lifestyle" apparently first appeared in 1939. (Previous generations may not have needed the concept. The concept is not relevant to a homogeneous society.) Alvin Toffler predicted an explosion of lifestyles ("subcults") as diversity increases in post-industrial societies.