Lucky Strike is a brand of cigarettes from British American Tobacco. The brand was first introduced in 1871 as a smoking mixture by R.A. Patterson in Richmond, Virginia. In 1916 it was introduced as a finished cigarette in a dark green pack by The American Tobacco Company. In 1917 the slogan "It's Toasted" was used. The slogan simply described the manufacturing process. Also the message "L.S./M.F.T." (Lucky Strike means fine tobacco) was introduced on the package. In 1942 the colour of the package was changed from green to white as the copper used in the green colour was needed for the war. In 1978 and 1994 export rights and US rights were purchased by Brown & Williamson. In 1996 filtered styles was launched in San Francisco, but it wasn't until 1999 they were available all over USA.
