After graduating he set up a small web design firm from the cellar of his student house, with a longterm friend, Stuart Avery.

Just 2 years later, and at the height of the dot com boom, Bennett's agency was valued at a staggering £20,000,000. In March of 2000 he was offered £7,000,000 from a London city investor, which he turned down.

Today E3 Media is one of the UK's leading internet agencies and employs a team of 40 in an old tobacco factory south of Bristol city centre.