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Originally started in 1998 as a small email group to "move on" past the impeachment proceedings of President Clinton, MoveOn grew to national prominence for its strong disapproval of the 2003 invasion of Iraq.
Since then, it has devoted its efforts toward supporting the Democratic nominees for the 2004 U.S. presidential election and defeating George W. Bush's re-election effort. Bush has dismissed the organization as a "focus group".
In late 2003, the group sponsored an advertisment creation contest, "Bush in 30 Seconds." They received many contributions, and MoveOn.org's members voted for the finalists. A few ads submitted compared George W. Bush to Adolf Hitler, and provided fuel for attacks against MoveOn.org from the right. The finalists were then judged by a panel of celebrities. MoveOn.org attempted to place the winner, "Child's Pay," as an advertisement during the Super Bowl, but CBS rejected the ad, along with one from People for the Ethical Treatment of Animals, for being "controversial."