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At the time the Fair was a cultural phenomenom which attracted 45 million visitors in its two years of operation. After its first summer, when projected sales were lower than hoped, ticket prices were reduced significantly and the Fair's often heavy handed themes were changed. After the second year, however, total visitors were 5 milion less than anticipated and the Fair's corporation subsequently declared bankrupcy.
David Gelertner has written a fictionalized account of the fair 'The Lost World of the Fair'.