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In the early 1990s, its main competitor was the OSF Motif GUI or the vanilla X Window System TWM window manager and Athena widgets. At the time, Motif was backed by the rest of the workstation industry, such as IBM, Hewlett-Packard and Digital Equipment Corporation.
In an attempt to create an API to make applications GUI independent, Sun and AT&T tried to develop the awkwardly named MoOLIT, which was a Motif-OpenLook library with common GUI features such as boxes, menus, lists, buttons, etc., but allowed users to choose which GUI they wanted at runtime. It was not considered a very successful products and was not widely used.
Shortly after the industry had made its intentions clear, OpenLook was dropped by Sun in favor of Common Desktop Environment and Motif.