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The measure is so-called because, under that measure, all financial assets in the economy have the same expected rate of return, regardless of the 'riskiness' - i.e. the variability in the price - of the asset. 1. This is in contrast to the physical measure - i.e. the actual probability distribution of prices where (almost universally 2) more risky assets (those assets with a higher price volatility) have a greater expected rate of return than less risky assets.
Risk-neutral measures make it easy it to express in a formula the value of a derivative. Suppose at some time T years into the future a derivative (for example, a call option on a stock) pays off units, where is a function from the probability space describing the market to the real line. Further suppose that the discount factor from now (time zero) until time T is P(t,T), then today's fair value of the derivative is
Another name for the risk-neutral measure is the Equivalent Martingale Measure. A particular financial market may have one or more risk-neutral measures. If there is just one then there is a unique arbitrage free price for each asset in the market. This is the Fundamental Theorem of Arbitrage-free Pricing. If there is more than one such meaure then there is an interval of prices in which no arbitrage is possible. In this case the Equivalent Martingale Measure terminology is more commonly used.
Example
Suppose that our economy consists of one stock, one risk-free bond and that our model describing the evolution of the world is the Black-Scholes model. In the model the stock has dynamics
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