Semantic progression describes the evolution of word usage - usually to the point that the modern meaning is radically different from the original usage.
guy - Guido (Guy) Fawkes was the alleged leader of a plot to blow up the English Houses of Parliament on 5 November 1605. The burning on 5 November of an effigy of Fawkes, known as a "guy," led to the use of the word "guy" as a term of general reference for a man, as in "some guy called for you." In the 20th century, under the influence of American popular culture, "guy" gradually replaced "fellow," "bloke," "chap" and other such words throughout the English-speaking world, and is also referred to both genders (ie., "Come on you guys!" could refer to a group of men and women).