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The Price is Right ran from 1956 to 1965: from 1956 to 1963 on NBC, and from 1963 to 1965 on ABC. For two seasons (1959-1960 and 1960-1961) the show was eighth in the Nielsen ratings, making it by far the most watched game show on television at the time. The announcer for the show was Don Pardo on NBC and Johnny Gilbert on ABC.
See also: The Price is Right