Value-added reseller

A VAR or value-added reseller is a company that adds some feature to an existing product, then sells it (usually to end-users) as a new package. This practice is common in the electronics industry, where, for example, a software application might be added to existing hardware.

See also: OEM (original equipment manufacturer)

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VAr (or sometimes var or VAR) is also an abbreviation of volt-ampere reactive, a unit which is the imaginary counterpart of the watt. The relationship between a VAr and a watt in an alternating-current electrical system is determined by the power factor.